APA   Click to copy
Varadarajan, S. (2018). All That Is Product Melts into Service.

Chicago/Turabian   Click to copy
Varadarajan, S. “All That Is Product Melts into Service” (2018).

MLA   Click to copy
Varadarajan, S. All That Is Product Melts into Service. 2018.

@article{s2018a,
  title = {All That Is Product Melts into Service},
  year = {2018},
  author = {Varadarajan, S.}
}